Little Town Bakery

Little Town Bakery is a local business in Garretsville, OH that sells assorted baked goods. The owner wanted a logo that was homey, cozy, and rustic.

Initial Skethces

I developed 4 ideas to start. Two of them were fleshed-out versions of ideas that the owner had initially approached me with, while two were ideas of my own. During this process, we discovered that we wanted to place less emphasis on traditional imagery (ex: baking tools, bread), and opt for a logo design that used Old World architecture to evoke the cozy, nostalgic feeling they wanted for Little Town Bakery.

The owner decided Option 4 most closely represented the style they were looking for. We refined the illustration and orientation of the text to create the finished product.

The top two designs were based on sketches by the client. The bottom two designs were supplied by me. The client wanted to go in the direction of option 4.

The Final Product

Once finished, Little Town Bakery had a logo that captured the essence of their business: handmade and homey, much like their bread.

A look at the process for the final. I used old European towns as a reference for the buildings.